Privacy Policy

1. Introduction

We are committed to protecting your privacy and handling your personal information fairly, lawfully, and transparently. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with us, including when you sign up for marketing communications, request information, or make a travel enquiry.

We act as the “data controller” for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

• Identity data — name, title, date of birth.
• Contact data — email address, telephone number, postal address.
• Marketing preferences — your choices about receiving marketing from us.
• Interaction data — information you provide when entering competitions, completing forms, responding to surveys, or engaging with us on social media.
• Technical data — IP address, browser type, device information, and website usage data when you interact with our website.

These categories reflect common data types collected by UK travel agencies for marketing and service delivery.

3. How We Collect Your Data

We collect personal data when you:

• Sign up for newsletters or marketing emails
• Request a quote or travel information
• Enter competitions or promotions
• Engage with us on social media
• Visit our website (via cookies and analytics tools)
• Contact us by phone, email, or online forms

4. How We Use Your Personal Data

We use your personal data for the following purposes:

• Marketing communications — sending newsletters, offers, travel inspiration, and updates you have opted in to receive.
• Service updates — providing information relevant to your enquiries or past bookings.
• Customer insights — analysing engagement to improve our services and marketing.
• Competitions and promotions — administering entries and notifying winners.

We only use your data for the specific purposes you consented to, in line with GDPR requirements for explicit and separate marketing consent .

5. Legal Basis for Processing

We rely on the following legal bases:

• Consent — for sending marketing communications by email, SMS, or other electronic means.
• Legitimate interests — for analysing website usage, improving our services, and contacting you about similar services you have previously enquired about (in compliance with PECR).
• Contract — where processing is necessary to respond to your enquiries or provide travel services you have requested.

6. Marketing Communications

You will only receive marketing communications from us if you have:

• Actively opted in, or
• Previously purchased or enquired about similar services and have not opted out.

You can withdraw consent or change your preferences at any time by clicking “unsubscribe” in any email or contacting us directly. GDPR requires that withdrawal of consent must be as easy as giving it .

7. Sharing Your Personal Data

We may share your data with:

• Email marketing platforms used to send newsletters
• IT and analytics providers supporting our website
• Professional advisers (e.g., legal or compliance support)

We do not sell your personal data to third parties.

8. International Transfers

If we transfer your data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent protections, consistent with industry practice .

9. Data Security

We use technical and organisational measures to protect your data from loss, misuse, unauthorised access, or disclosure. These include encryption, secure servers, and access controls.

10. Data Retention

We retain your personal data only for as long as necessary for the purposes for which it was collected, including legal, accounting, or reporting requirements. Marketing data is typically retained until you withdraw consent or your engagement becomes inactive for a defined period.

11. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing for marketing
• Withdraw consent at any time
• Request restriction of processing
•  Request data portability
  To exercise these rights, contact us using the details below.

12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact:
The Happiest Travel Co
Email: simmonstravelagents@gmail.com